Benxi
Zanzibar Rd. South B
(+254) 707 403703
Adopt A Road® - Mazingira Safi Initiative

Are you looking for a fresh approach to grow your business and give back to the community, or an exciting way to make an impact in the environmental sector?

Well, your search ends here! We’ve got exactly what you’re looking for in our innovative programs called Adopt A Road® and Adopt A Litter Bin.

What is Adopt A Road®, and how does it work?

We’re glad you asked!

Adopt A Road® is a road cleanup program aimed at making Kenya clean one road at a time. Adopt A Road® encourages businesses and organizations to become environmental ambassadors by adopting roads for cleanups, and beautification for a monthly or annual fee. In return, they are allowed to brand the section of the road they have adopted, increasing their visibility.

With little binfrastructure on our streets, business and organisations may also choose to adopt litter bins through our Adopt A Litter Bin Project. These litter bins which will be put up on a road of the Adopter’s choice. The Adopters will have the litter bins branded with their name and logo for one year. The litter bins cost is a one-off fee paid per bin. A minimum of five bins can be adopted. 

The roads are cleaned and litter bins maintained by Mazingira Safi Initiative (MSI) qualified crew members on behalf of the Adopters.

Why become an Adopter?

We’re glad you asked that too! There are plenty of reasons but here are five amazing ones.

  1. Litter is ugly, clean is beautiful. We all love beautiful and our environment needs it too!
  2. Brand Visibility & Awareness– Why not reach your customers on the road? Adopt A Road® and Adopt A Litter Bin gives you exposure to your potential customers. It also creates and maintains your brand increasing your credibility.
  3. Immediate Impact– The impact of adopting a road is immediate and consistent. A once dirty road becomes a clean road. This impact will be associated with your brand.
  4. Corporate Social Responsibility– Adopt A Road® is an amazing CSR project showing you off as a business or brand that cares for the environment: a MazingiraSmarta® business or brand.
  5. Cause-marketing– Consumers want to know that your business or brand stands for a cause. Adopt A Road® will promote your brand’s partnership with an environmental cause.

It’s very easy to be part of Adopt A Road® or Adopt A Litter Bin. MSI will manage the process and paperwork required as well as putting up of the branding.

The Adopt A Road® and Adopt A Litter Bin projects are also open to community members like churches, NGO’s and volunteer groups.

There’s a disgrace that comes with a dirty environment. MSI wants to replace this disgrace with dignity. We need your help!

Sounds like something you’d like to be a part of? How about becoming an Adopter? Talk to us. We’ve secured a good number of roads that can be adopted and require litter bins.

Don’t just be a brand. Be a brand with an impact!